“It’s Only Make Believe,” released in 1958, is Conway Twitty’s signature song and a defining piece of rock and roll history. Conway Twitty, born Harold Lloyd Jenkins, was an American rock and roll and country music singer. He initially aimed for a career in baseball but turned to music after an injury. “It’s Only Make Believe” marked his breakthrough, showcasing his distinct vocal style and dramatic delivery. Twitty later transitioned to country music, becoming one of the genre’s biggest stars, accumulating numerous number one hits and awards throughout his career, including multiple Country Music Association (CMA) and Academy of Country Music (ACM) awards.
“It’s Only Make Believe,” co-written by Twitty and Jack Nance, delves into the anguish of unrequited love. The lyrics paint a picture of someone deeply in love who can only express their feelings in a fabricated reality. He pretends to be indifferent, hiding his true emotions, but the pretense consumes him, leaving him longing for genuine connection. The song captures the universal experience of yearning for someone unattainable and the pain of concealing true feelings.
Upon its release, “It’s Only Make Believe” resonated deeply with audiences, skyrocketing to the top of the Billboard Hot 100 chart. Its raw emotion and Twitty’s powerful vocals struck a chord with listeners, particularly teenagers experiencing similar emotions of young love and longing. The song’s success propelled Twitty into the spotlight, launching his long and successful musical career. To this day, “It’s Only Make Believe” remains a beloved classic, frequently covered by other artists and remembered for its timeless portrayal of heartbreak and unfulfilled desire. Its enduring appeal stems from its relatable theme and the undeniably captivating performance by Conway Twitty.