“It’s Only Make Believe,” a timeless ballad released in 1958, remains Conway Twitty’s signature song and a cornerstone of early rock and roll. Twitty, born Harold Lloyd Jenkins, was an American rock and roll and country music singer. Initially hesitant to pursue country music, he shot to fame with this rock-infused ballad, quickly transitioning to a more country-oriented sound later in his career. His later accomplishments include holding the record for the most number one singles on the Billboard Hot Country Singles chart.
“It’s Only Make Believe” propelled Twitty to international stardom. The song topped the Billboard Hot 100 chart, marking his only number-one hit on that chart. It also enjoyed considerable success internationally, reaching number one in several countries, solidifying Twitty’s presence on the global music scene.
The song’s lyrics explore the complex emotions of unrequited love and the painful facade of pretending to be happy when heartbroken. The singer is deeply in love with someone who doesn’t reciprocate his feelings, forcing him to act as if their interactions are nothing more than “make-believe.” This charade is emotionally draining, as he yearns for genuine affection but is trapped in a cycle of pretending.
“It’s Only Make Believe” resonated deeply with audiences due to its relatable theme of longing and the bittersweet reality of unrequited love. Its simple yet powerful melody, coupled with Twitty’s emotional vocal delivery, contributed to its enduring appeal. Feedback from listeners often highlights the song’s ability to evoke feelings of nostalgia and heartbreak, cementing its status as a classic in the annals of popular music. The song continues to be covered and enjoyed by new generations, proving the timeless power of its message.