Conway Twitty, born Harold Lloyd Jenkins in 1933, was a pivotal figure in both rock and roll and country music. Before dominating the country charts, Twitty initially found fame as a rockabilly artist, emulating his idol Elvis Presley. It was this rockabilly energy that fueled his breakthrough hit, “It’s Only Make Believe,” released in 1958. This song marked a significant turning point in his career, propelling him to international stardom and establishing him as a force to be reckoned with in the music industry. The song topped the Billboard Hot 100 chart and reached number one in several other countries, becoming a defining record of the era.
“It’s Only Make Believe” delves into the bittersweet realm of unrequited love and the facade we present to the world. The lyrics portray a person deeply in love, who pretends their feelings are merely a game, a performance for onlookers. However, beneath the surface of this charade lies a yearning for genuine affection and a desperate hope that the pretense will one day become reality. The raw emotion in Twitty’s delivery, coupled with the song’s catchy melody, perfectly encapsulates the pain and vulnerability of being in love with someone who doesn’t reciprocate the same intensity of feeling.
The song resonated profoundly with audiences, particularly teenagers navigating the complexities of love and relationships. Its themes of hidden emotions, longing, and the desire for acceptance struck a chord, contributing to its immense popularity. “It’s Only Make Believe” continues to be a beloved classic, frequently appearing on “oldies” radio stations and inspiring countless covers. Its enduring appeal lies in its ability to articulate universal emotions with a timeless melody, cementing its place in music history and solidifying Conway Twitty’s legacy as a multifaceted and influential artist.