“It’s Only Make Believe,” released in 1958, stands as Conway Twitty’s breakout hit and a cornerstone of the rock and roll era. Conway Twitty, born Harold Lloyd Jenkins, was an American rock and roll and country music singer. Initially aiming for a baseball career, Twitty’s musical talent ultimately prevailed. Before fully embracing country music, which defined the later part of his career, he carved a name for himself in the rock and roll scene. “It’s Only Make Believe” propelled him to instant stardom, showcasing his signature vocal style, a blend of raw emotion and a distinctive vibrato.
The song’s immediate impact was undeniable. It topped the Billboard Hot 100 chart, becoming Twitty’s only number-one single on that chart. The success rippled across the globe, achieving similar heights in other countries. While Conway Twitty later transitioned into a highly successful country music career, earning numerous accolades including multiple Country Music Association (CMA) and Academy of Country Music (ACM) awards, “It’s Only Make Believe” remains his defining rock and roll anthem.
The song narrates a tale of unrequited love, where the protagonist masks his true feelings behind a facade of indifference. He pretends that the relationship is merely a game, a performance for the world, while secretly yearning for genuine affection. The lyrics poignantly depict the internal struggle between wanting to reveal his vulnerability and fearing rejection.
Audiences were immediately captivated by the song’s sincerity and Twitty’s heartfelt delivery. The raw emotion resonated deeply, particularly with young listeners grappling with their own romantic anxieties. The song’s enduring popularity stems from its relatable theme of hidden emotions and the universal desire for authentic connection, solidifying its place as a timeless classic.