“It’s Only Make Believe,” a song that became a defining hit for Conway Twitty, was released in 1958 and marked a significant turning point in his career. Before achieving country music stardom, Twitty, born Harold Lloyd Jenkins, was heavily influenced by rock and roll, and “It’s Only Make Believe” perfectly captures that crossover appeal. The song propelled him to international fame, reaching number one on the Billboard Hot 100 chart, a remarkable achievement at the time, solidifying Twitty’s place in the rock and roll landscape.
The song itself is a poignant exploration of unrequited love and the painful facade we sometimes wear. The lyrics tell the story of a man deeply in love, but forced to pretend that his feelings are mere “make believe” to avoid rejection and maintain a friendship. The emotional weight is amplified by Twitty’s powerful and vulnerable vocal delivery, making the listener acutely aware of the character’s internal conflict.
“It’s Only Make Believe” resonated deeply with audiences, particularly teenagers, who connected with the themes of longing and hidden emotions. The song’s simple yet effective melody, combined with its heartfelt lyrics, made it an instant classic. While some critics initially dismissed it as bubblegum pop, the song’s enduring popularity proves its impact. It launched Twitty’s career and cemented its place as a memorable and relatable anthem of unrequited love. The enduring appeal lies in its ability to tap into the universal experience of pretending to be okay when your heart is breaking.