“Cherish,” a timeless ballad released in 1966, catapulted The Association to international stardom and cemented its place as a quintessential soft rock classic. The Association, a California-based sunshine pop band, were already gaining recognition for their intricate harmonies and sophisticated arrangements, but “Cherish” marked their breakthrough hit. The song topped the Billboard Hot 100 chart for three weeks and earned the band a gold record, solidifying their position in the burgeoning pop music scene of the mid-60s.
Written by the group’s keyboardist and vocalist, Terry Kirkman, “Cherish” is a tender and heartfelt expression of romantic longing. Its lyrics speak of deep affection and a desire to protect and hold onto a cherished love. The song’s gentle melody, featuring prominent harpsichord and layered vocal harmonies, evokes a sense of vulnerability and intimacy, perfectly complementing the lyrical themes. The use of strings further enhances the dreamy and romantic atmosphere, creating a sonic landscape that resonates with listeners yearning for connection and affection.
Beyond its commercial success, “Cherish” resonated deeply with audiences. Its universal theme of love and longing touched a nerve with listeners of all ages, transcending generational boundaries. Contemporary reviews praised the song’s delicate arrangement and sincere delivery. Fans connected with the raw emotion conveyed in Kirkman’s lead vocals and the seamless blend of the group’s harmonies. This emotional resonance contributed to the song’s enduring popularity. “Cherish” became a staple on radio stations and continues to be featured in films and television shows, keeping its sentimental message alive for new generations. It remains a beloved classic, instantly recognizable for its tender melody and heartfelt lyrics, reminding us of the power and importance of cherishing the love we hold dear.